42% of recipients read or scan direct mail pieces.
On average, direct mail achieves a 3.7% response rate with an in-house list, and 1.0% response rate with a prospect list.
70% of consumers say they open most of their mail, including what they label “junk.”
39% of customers try a business for the first time because of direct mail advertising.
92% of young shoppers say that they prefer direct mail for making purchasing decisions.